Increase Sales vs Business Growth
An increase in sales does not always grow the business. Learn the strategic moves that will take your company to a safe shore.
The surest way to business growth in times of crisis is similar to a high wire-walk in a circus. It is dangerous, challenging, and requires training. You must have a safety net, and some use a balance bar. This article explains the moves that will take the company to a safe shore.
We all yearn for business success, high return and low risk, but many times low risk, stability and return are not possible together. These significant concepts take on greater significance in times of crisis. During such periods, companies and businesses in the economy can be divided into two: those who reach a crisis in a good state of excess cash flow and those who enter the risk zone.
Most of the solutions that companies take are in the form of credit, re-mapping the area, examining new needs that have emerged, looking at the competitors and changes that suit the current situation. But while we are busy with competitors, there are a host of new solutions born for current needs, and the current or previous terrain map is no longer relevant. A professional business coach can help you navigate this landscape with clarity.
Three Stages of Business Resilience
Building sustainable growth requires a holistic approach across these critical areas
Core Strengthening
As in sports, the core muscles are the key to all. In a business company, the core muscles are customer service: quality of service, customer empowerment, retention, handling consumer complaints, developing and promoting benefits for strategic customers. Understanding how to sell better starts here.
The company must generate additional income in existing markets while strengthening the marketing and sales system, increasing the budget, recruiting high-quality personnel and maintaining strict quality.
Future Business Development
Opening new markets and generating revenue from existing products and services in these markets. Learning to productize your business is key to unlocking this potential. As we strengthen our core muscles, we must also look to the future.
An innovative strategy requires getting out of the box, breaking paradigms, openness and eliminating judgment. This is exactly what the startup coaching approach enables — openness between management and employees, listening alongside clarity.
Company Efficiency
What enables long-distance running is maintaining aerobic fitness. As in sports, aerobic fitness deals with the optimal routing of resources through savings and technique.
Many see efficiency through layoffs or cutting expenses. Such moves are sometimes necessary, but in times of crisis it is necessary to find the right marketing strategies and strengthen the sales system. A structured strategic planning process can help align resources effectively.
Six Strategic Moves
Organizational efficiency requires a holistic view of the entire organization
Organizational efficiency is the planning and implementation of the company's super strategy. These six moves provide a framework for sustainable growth and operational excellence. Our STRATPRO program is specifically designed to guide leadership teams through this process.
Objective Mapping
Identification of bottlenecks, identification of profitable products along with resource leakage. Subjective channels such as employee satisfaction should also be examined.
Financial Planning
If marketing and sales are the oxygen, money is the blood. Mastering essential financial skills is critical. Mapping of each resource and man hour is required, and calculating how much RUNWAY the company has.
Departmental Synchronization
The most important resource in organizations is energy - human capital. A motivated team will operate at peak power. Investing in executive team building and excellent internal organizational communication is needed.
Vision and Core Values
To implement a vision, core values must be defined. Value is a moral code that influences behavior, enabling improved procedures and measurable metrics.
Planning
Creating clarity, certainty and independence among all elements through an action plan. Every function in the organization knows what it needs to do to advance to the goal.
Implementation & Optimization
Imagine running without a heart rate monitor. Creating performance metrics through business diagnostics allows you to correct performance while moving. When the business is ready to scale, you may even consider selling your business at peak value.
Watch: Maximize Your Business Valuation
The 8 Key Drivers & The PURE Method – Nir Makovsky, NIRMAKO
Maximize Your Business Valuation: The 8 Key Drivers & The PURE Method | NIRMAKO
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Nir Makovsky - Business Consulting for Companies
מוזמנים ליצור קשר - ניר מקובסקי - מאמן עסקי מומלץ לעסקים, חברות וסטארטאפים
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