Getting into Business Shape
The SPORT model turns startups into successful businesses — quickly, simply, and with maximum savings of time and resources.
Athletics meets entrepreneurship
Successful athletes around the world follow a precise regimen — training, nutrition, recovery, and sleep. We have applied that same principle to the business world and developed the SPORT model.
This methodology enables us to transition a business initiative from a startup to a successful company — simply, quickly, and with significant savings in time and resources.
It doesn't matter if you are just starting out or have been operating for a few years. We guide you from the business foundation stage to your ultimate goal — from investor recruitment to making an exit, or from establishment to generating sales and profits.
The Starting Point (STP)
The starting point for entrepreneurs who want to do things right.
A startup is a business initiative, and entrepreneurship is a profession. In order to succeed, it's important to manage the business in an organized, professional manner. In the first stage, we learn the practical basics of managing startups and create a stable business foundation that ensures proper management from day one.
- Managing a startup simply, without risking bankruptcy
- Adopting and introducing tools and processes from the organizational world
- Early planning and building a highly detailed, implementable work plan
- Setting up marketing and sales systems that generate business deals and profits
The Safe Ride (STR)
Building an attractive and established company, full of energy and enthusiasm.
When the foundation is ready, you can start building the company. In the second stage, we guide you to the point at which the company is mature enough to launch and recruit investments. We offer ongoing consulting tracks ranging from three months to a year, developed from our cumulative experience managing and developing hundreds of technology projects.
- Drafting a work plan and setting business goals
- Learning and applying planning and management tools
- Theoretical design of the product and identification of the market
- Local and global marketing, sales and obstacle handling
- Management and negotiations training
- Preparation for the Israel Innovation Authority process
- Assistance preparing and practicing investor presentations (Hebrew & English)
- Preparing for financing from investors, crowdfunding and/or bank loans
The Take-Off (TTO)
The moment of truth has arrived.
You want to break into the market and start selling — but how do you find investors? How do you make them fall in love with your product? Against the backdrop of higher investor standards and increasing competition, this is no easy task. We connect you with potential investors and prepare you for the meeting, saving you from unnecessary disappointments, excessive expenses, and lost time.
- Preparing the business for the investment stage
- Branding the business
- Forming business ties and joint ventures
- Training in English and intercultural coaching
- Preparing a full presentation and content briefs for investors
- Meeting with a panel of investors
FAQ — SPORT Model & XCELERATOR
The SPORT model is NIRMAKO's startup acceleration methodology. It guides entrepreneurs through 3 stages — Starting Point (STP), Safe Ride (STR), and Take-Off (TTO) — transitioning a business idea into a funded, market-ready company.
The SPORT model is designed for entrepreneurs at any stage — whether you're just starting out or have been operating for a few years. NIRMAKO guides you from the business foundation stage all the way through investor recruitment or generating sales and profits.
NIRMAKO offers ongoing consulting tracks ranging from three months to a year, developed based on cumulative experience from managing and developing hundreds of technology projects. The duration depends on your stage and specific goals.
Yes. In Stage 2 (STR), we specifically include preparation for the Israel Innovation Authority process, helping you understand requirements, prepare documentation, and position your startup for approval.
XCELERATOR by NIRMAKO combines the discipline of athletic training with structured business methodology. Unlike generic incubators, XCELERATOR offers maximum personal availability, structured stages with clear milestones, bilingual support, and direct connections to a network of real investors.
Absolutely. Stage 2 and Stage 3 both include bilingual presentation preparation and English coaching. We also provide intercultural coaching for entrepreneurs targeting international investors.
Explore more NIRMAKO programs
Whether you're building from scratch or scaling an established business, NIRMAKO has a tailored program for every stage.
Deepen your knowledge
Curated articles and resources for entrepreneurs at every stage of the SPORT journey.
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