Set a New Barand cross it.
A full-on business coaching program for owners, CEOs and self-employed professionals who are already working hard - and still not growing. You leave with an action plan, a new operating attitude, and a performance guarantee behind it.
Save your seat
Boutique group - up to 10 participants. Send your details and we will confirm availability and the next start date.
Set a New Bar is a NIRMAKO business coaching program for business owners, CEOs and self-employed professionals. Over weekly live sessions you build an action plan, set challenging goals, create a focused marketing strategy, identify new customers and improve sales conversion - backed by a written performance guarantee and full refund if you implement and produce nothing.
Prepare a plan to success - action based
In this program you receive a toolbox and a roadmap, and you learn how to prepare an action plan. This is a program that will certainly produce results and success in your business.
During the program you will be given tools and approaches that you may have heard previously. Knowledge alone does not make a difference or promote change. Action based on the right knowledge does.
The difference is that you also benefit from a great deal of experience in management and in growing small, medium and large businesses. The method works in any company.
Strategy: proper planning plus the right approach and the right execution tools yields certain successes.
Breaking out of your comfort zone
The only way we know to get out of the comfort zone: a change in attitude plus a change in the way of operation. The path that leads us out requires both - a new attitude and a new way of thinking and operating.
The method we have developed and the tools you will receive ensure that you keep out of the comfort zone. You will opt for dare and challenge in place of dull routine, break through the barriers, and free yourself to grow the business.
That is how you create an opportunity for a substantial breakthrough and a real transformation. You will be amazed at the transformation that takes place.
Key facts
- Program: Set a New Bar - the online edition. Also delivered as a 21-day sprint and a 42-day full-on coaching program.
- Format: Live online sessions on Zoom, once a week.
- Online edition: starts 8/6/2025, 4 weeks, once a week, 19:00-20:00.
- Sprint edition: 6 sessions, once a week, about two hours each. Cohort start 29/12/2022, sessions 17:00-19:00.
- Full-on edition: 42-day coaching program.
- Group size: boutique group of up to 10 participants, with personal attention for each one.
- Support: closed WhatsApp group for guidance, brainstorming and sharing successes; facilitators available by phone and email with no time limits.
- Price (sprint edition): 6,195 ILS including VAT.
- Guarantee: attend all four sessions, submit and implement a plan - no result means a full refund within 4 days.
- Track record: over 5,000 businesses and trainees coached in our business workshops.
- Provider: NIRMAKO, Hasivim 49, Petah Tikva, Israel.
See how the program works
Two minutes on what actually changes when an owner stops collecting advice and starts executing a written plan.
Watch on YouTube
This is not another workshop
Are you tired of sitting in workshops, listening to people give you more and more things to do when you are already completely overwhelmed?
Are you tired of being told what to do without being given the tools to do it? Are you tired of spending precious time and money on events that do not deliver real results?
You sometimes get too overwhelmed. That is exactly where this starts.
This is about transformation. This is about you. This is about helping you see the results you have always wanted to see as a business owner and as a person.
You learn how to not just manage your business, but how to truly thrive in it - how to break through the barriers that have been holding you back, and how to build a business that works for you, not against you.
This is not theory. This is not fluff. This is about real results you can measure, and how to sustain them long after the program is over.
What we do with you, week by week
Most important - we care about our group members and we motivate them into action. Four working pillars run through every cohort.
| Pillar | What happens in the room | What you walk out with |
|---|---|---|
| Winning mentality | Inspiring a winning mentality and resilience. | An owner's mindset that holds under pressure. |
| Action plan | Building an action plan and setting challenging goals which produce success. | A written plan with goals you can actually execute. |
| Marketing strategy | Creating a marketing strategy focused on the needs of your business. | A focused strategy instead of scattered activity. |
| Sales conversion | Identifying your new consumers in order to boost sales - and once we know who they are, concentrating on improving sales conversion. | A defined target customer and a higher conversion rate. |
What you get around the sessions
- A closed WhatsApp group - aimed to support, guide, brainstorm, share successes and create amazing energy.
- A boutique group of up to 10 people, focused on personal touch and attention to each participant.
- Facilitators available to group members by both phone and email without any time limits.
- Quality facilitators with varied and broad business experience and knowledge, skilled in management and in growing businesses to break records.
- Over 5,000 businesses and trainees already coached through our business workshops.
Program logistics
- Online edition: starts 8/6/2025, 4 weeks, once a week, 19:00-20:00, on Zoom.
- Sprint edition: begins 29/12/2022, 6 weekly sessions, 17:00-19:00.
- Full-on edition: a 42-day coaching program.
- Price (sprint edition): 6,195 ILS including VAT. Yes, you read that right.
- Where: see you on the Zoom platform.
The only sprint program that guarantees performance
Either you got what you wished for - or, if not, we trust you still learned something, and you get your money back.
If you attended all four sessions, and a plan was submitted and implemented, but it did not produce what you wanted - you are eligible for a full refund.
- Send 4 pictures of the work at the end of the Zoom program.
- Write: "I did not produce."
- You receive a refund within 4 days.
Who leads the program
Alex
Senior manager for over 30 years in large international organizations. Accompanies businesses and individuals and leads workshops for excellence in business. Extensive experience in leading freelancers to successes and achievements in the field.
Specializes in increasing business profitability and planning for success - and makes everything complicated simple.
Nir Makovsky
Accelerator (accelerator for startups), group facilitator, and graduate of NLP and various coaching techniques. Extensive experience in managing large and complex projects and leading startups.
With 20 years of experience in management, he has led projects, businesses and individuals to incredible successes and profits in their businesses and lives.
Questions owners ask before joining
Who is this program for?
How long is the program and when does it start?
How much does it cost?
What is the performance guarantee?
How large is the group?
What results have other participants seen?
Page summary
Set a New Bar is NIRMAKO's action-based business coaching program for business owners, CEOs, entrepreneurs and self-employed professionals in Israel. Delivered live on Zoom in a boutique group of up to 10, it builds a written action plan, moves you out of the comfort zone through a change in attitude and operation, sharpens marketing strategy and improves sales conversion. Editions include a 4-week online program (starting 8/6/2025, 19:00-20:00), a 6-session sprint (17:00-19:00, 6,195 ILS including VAT) and a 42-day full-on program. Facilitated by Nir Makovsky and Alex, backed by 5,000+ businesses coached and a written full-refund performance guarantee.
Related programs and reading
Set a New Bar is the entry point. These are the NIRMAKO tracks and articles owners move to once the plan is running.
Programs
- Why join TAB - peer advisory boards for owners who want a board, not just advice.
- TAB community - the owner community behind the boards.
- STRATPRO - strategic planning that unleashes the power of your team.
- Business Builder Blueprint guide - the practical growth framework.
- Value Builder - increase company value and reduce owner dependency.
- TAB XCELERATOR global events - acceleration for growth-stage companies.
- TAB Ventures - the M&A and investment layer.
Coaching tracks
Read before you decide
- How an action plan creates business excellence
- Steps to build business resilience
- Eight ways to re-invent yourself in a crisis
- Best practices for strategic management and planning
- Business diagnostics example
- Transform your employees into good managers
- From good to excellence
- All articles on the blog
Set a new bar - the online edition
Are you ready to break through the barriers that have been holding you back and build a business that truly works for you? Join us and let's make it happen together. Not sure this is the right track? See what a business diagnosis looks like first.
Frequently Asked Questions — Business Coaching in Israel
Business coaching in Israel with NIRMAKO is a structured 42-day program for CEOs, founders, and business owners. It combines action-based planning, peer advisory boards, and proven tools to help you break through barriers and double your revenue cycle. Sessions are weekly via Zoom with a closed WhatsApp group for ongoing support.
Consulting tells you what to do. Coaching gives you the tools to do it yourself. NIRMAKO combines 20+ years of management experience with practical action planning. Over 90% of our clients have doubled their revenue goals within 6 months. We focus on execution, not just strategy.
Our clients see: doubled revenue cycles within 3-6 months, breakthrough from comfort zones, improved sales conversion, and a clear action plan for sustained growth. Performance guarantee: full refund within 4 days if you attend all sessions, submit and implement your plan, and do not see results.
For CEOs, founders, and business owners in Israel who want to move from managing to thriving. Whether you run a small business, a startup, or a mid-size company, the tools work across all sectors. Boutique groups (up to 10 participants) ensure personal attention.
Contact us to schedule an introductory call. We will assess your business needs, discuss your goals, and determine if the program is the right fit. Sessions run weekly via Zoom with ongoing WhatsApp support.