Eight Ways To Re-Invent Yourself In A Crisis

Military veterans refer to the “fog of war” to describe how difficult decision making can be when you’re on the battlefield with imperfect information. Sometimes the obvious answer in retrospect is not so apparent when you’re in the throes of a crisis, which is why we wanted to share the stories of eight owners who took bold and decisive action at a time of deep economic uncertainty Record Deficits and Increased Poverty I n 1992, 10 million Americans were out of work, the country faced record deficits, and poverty and welfare rolls were growing. Family incomes were losing ground to inflation and jobs were being created at the slowest rate since the Great Depression. That’s when Stephanie Breedlove started a payroll company. Rather than compete with the big providers, she decided to focus on providing payroll for parents that had a nanny. It was a tiny slice of the payroll market, yet 20 years later, she sold Breedlove & Associates for $54 million