|

A company is in a dangerous situation when it concentrates on production and neglects forward planning. This applies to business management and also to the leadership of the country

The public in Israel is exhausted and in post-trauma. We have gone through too many election campaigns in recent years And the public discourse is more divided than ever. It seems that for too many years, we have been guided by the distinction between left and right, Arabs and Jews, religious and secular. or to the eunuchs or to the soldiers.

As a business coach with about 14 years of experience and TAB certification

– The leading business community In the world, I accompany and coach managers who have been repeating the same thought patterns for years, to pass From two-dimensional thinking to three-dimensional thinking. What it means? This means introducing additional dimensions into the set of considerations and expanding the field of vision. Don’t just look left and right, but also up and down and around.

Why the intent? We will use an analogy from the Bible – the generation of the desert that came out of Egypt and walked for 40 years

To get to the land of the ancestors, it was not allowed to enter it and it’s a good thing. If this generation, would have established a new national group, it would have formed according to the thinking patterns of a generation of slaves, nomads, who mainly knew

to be haunted and led. To establish a new thing, new blood, new thinking and change are needed. The same goes for the country’s leadership – a good leader is the one who will get the Israeli public out of conflict and the processions will bring something new and different. The current leadership still seems to be following a polar mindset

and sleeping; And if change is desired, a completely new leadership is needed. Because the founding generation, the survivor, is this Who is busy with wars, cannot think about growth. The leadership that will march the country forward will consist of people who work according to calculated strategic planning. Leaders who paint the desired political picture for the public in 2030 and navigate towards it.

Where do you clearly see that strategic thinking and new thought patterns make the difference between success and failure? in the business world. Over the years we have seen huge companies, international powers that seemed to be here to stay, unexpectedly collapse and disappear from consciousness. Prominent examples: Motorola and Nokia – successful companies with successful devices, which were confident in their power and did not think that the market would need other devices in the future. Namely, the “Yom Kippur” syndrome of dangerous complacency.

Nokia was a telephony giant, which invested most of its efforts in creating more products of the type it is well known for. The core of the business was the expansion of production, at the expense of development. If they had concentrated on Nokia, thinking about the mobile phone market, ten years ahead, they would still be with us, but the developing market made the company irrelevant and it was unable to fight back.

Same goes for Motorola. I personally know an entrepreneur who proposed to Motorola the development of a corrosion-resistant iPhone, and was thrown out of all ranks because his idea seemed to the company’s decision-makers to be far-fetched and delusional. The same goes for the IBM computer company.

I have the full appreciation, on the other hand, for Israeli companies that I accompany and make sure to look ahead and expand the fields of occupation and activity. For example, Xorcom, a communications company that develops advanced telephone exchanges, which recognized in time an opportunity to break into a new field, entered the world of the third and fourth age and improves the quality of life at these ages, with the help of monitoring systems that work to prevent the elderly from falling. Or Positive apps, a digital company that started developing with the Shlomo Sixt company, innovative models of collaborative cars and also the artificial intelligence company SWATHLY, led by CEO Yaron Shifman, which deals in advanced marketing solutions and has moved from a centralized work model to a work model that is net REMOTE and works with experts from all over the world.

We all want to make the right decisions and out of fear of risking and losing, many stay in the familiar area and avoid choosing an unequivocal direction. The result is explosions.

It is right to rely on models from the past to make decisions about the future, but the right lessons should be learned from the past. We must learn from history and not repeat it. At the national level, if we continue to deal with left and right, with differences between us and ego wars, we will remain at the same level.

The role of the modern leader and manager is not to know everything. The modern leader is the one who has a well-defined vision, goals he wants to reach and knows how to harness good people who complement him, and create in a world of contrasts and multiple opinions, a fruitful discourse. From these materials, you will produce growth.

Business owners and CEOs stay relevant , else you might be replaced

Leave a Reply Cancel reply

Shortcuts

Contact