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Business Coaching for CEOs — TAB Board Meeting Video | NIRMAKO
THE ALTERNATIVE BOARD · ISRAEL · NIRMAKO
A Look Behind the Scenes

CEO Business Coaching —
Inside a Real
TAB Board Meeting

Peer advisory for CEOs in a different format — a real board, real challenges, real accountability. Watch what actually happens inside.

Business coaching for CEOs — TAB peer advisory board meeting | NIRMAKO Israel

The essence of TAB is fellowship.
Business coaching from real experience — without politics.
And in the end — the board members themselves grow.

A TAB board meeting is, above all, a confidential space for honest conversation. Nevertheless, it produces something measurable: clarity, accountability, and a concrete plan of action. Because real peers ask the questions your team won't.

Fellowship
Everyone gives
Focus
Right questions
Trust
No politics
Growth
Real results
BEFORE YOU START

Want a glimpse into the
discussion?

This is just an example of a TAB board meeting discussion — business coaching in a unique format: a peer board that digs deep, asks hard questions, and creates real accountability. Moreover, the topic raised in the video — transitioning from a project-based company to a product — is one of the most common challenges CEOs bring to TAB. In fact, this specific dilemma comes up in nearly every business growth phase.

We've protected privacy — however, the spirit of the conversation is authentic.

What You Won't See in the Video
The history and deep familiarity between board members — years of trust built session after session
The continuity — accountability taken in one meeting and reported on in the next
The mutual growth over time — how each board member develops from the support of the others
This is an example of just one discussion. TAB is much more than this — it's the community, the connection, the continuity. In short, to truly understand it? You have to sit in the room.
Example Discussion

Video: The CEO Dilemma — Inside a TAB Board Meeting

In this TAB board meeting, a CEO presents a real business challenge. The board asks clarifying questions, digs deep, and advises from experience. As a result, she leaves with three concrete commitments. That's TAB.
Why join a TAB board? →

Session Topic

What Came Up in the TAB Board Session

9
Board Members
7
Clarifying Questions
7
Perspectives Offered
3
Commitments Made
$40K
Annual Budget
20
Customer Target
Session Summary: In this TAB board meeting, a CEO of an Israeli SaaS company — 8 years in project-based work — presents the challenge of transitioning to a product company. Specifically, the budget stands at $40K/year, with three ready products and a target of 20 customers annually. Seven board members advise: separate branding, hiring one dedicated SaaS sales person for 6 months, focusing on a single product first, leveraging field knowledge, delegating management, testing Freemium, and watching out for cannibalization. Two key insights from this TAB board meeting: The change starts with the CEO herself — and furthermore, delegating management is a prerequisite for any real growth.
The Issue Raised

From Projects to Product

SaaS company — 8 years of projects, 3 products ready
Annual budget: $40K | Target: 20 customers
Prior failure with existing sales rep
The question: hire separately or reshape the current team?
Key Takeaways

2 Insights from the Board

The most critical shift is in me — not in my team. Delegation must come before any growth initiative
Choosing one product is not giving up — it's strategy. Focus is what drives scale
Board Advice

7 Points from the Board

Brand the product as a separate entity — its own name and landing page
Hire one dedicated SaaS sales person — 6-month trial
One product first, not three
"Built by field people, for field people" — your story
Delegate management formally — with written authority
Test Freemium with 20 customers before hiring
Beware of cannibalization — target a different market segment
Commitments to Next Meeting

3 Commitments

1
Written authority handed to the project manager — with real decision-making power
2
Positioning Statement for the chosen product — 5 lines maximum
3
3 customer discovery calls — testing willingness to pay. Data, not gut feeling.
Board Member Profiles

Who's In the Room

Different members, different industries — one facilitator, everyone contributes. Furthermore, each member brings experience no consultant could replicate.

Nir
Nir
TAB Facilitator | NIRMAKO
Business Coaching & Executive Advisory
TAB Facilitator10+ Years
Brings the right questions before he brings answers
RS
Rachel Shapiro
MediCare Plus
Digital Health | SaaS
3 Years in TABFounder
The board gave me the courage to do what I already knew was right
DC
David Cohen
BioShare Israel
Biotech | R&D
6 Years in TABVeteran
TAB saved me from decisions I would have deeply regretted
AL
Amir Levy
TeleStar
Telecom | B2B SaaS
4 Years in TAB
The board made me pause before hiring for the wrong role
JB
Jonathan Barak
GreenBuild
Green Construction | Senior Contractor
5 Years in TABVeteran
Sometimes a board member's question is worth more than any consultant
NP
Nadav Peretz
ProTech Engineering
Engineering | Industrial Infrastructure
2 Years in TAB
I realized my field knowledge is my most valuable asset
MG
Michal Golan
LegalEdge
Legal Technology | LegalTech
3 Years in TAB
TAB taught me that self-management comes before team management
NA
Noa Abraham
EduTech IL
Digital Education | EdTech
4 Years in TABStartup
The board helped me stop falling in love with my own solution too early
RM
Ran Mizrahi
SmartSight Systems
AI | Computer Vision
5 Years in TABVeteran
Years of experience across different sectors — you can't buy that

Ready to Sit
in the Room?

TAB Israel invites CEOs and business owners to join the next board. Therefore, take the first step — it costs nothing and commits you to nothing. First conversation is on us.

Talk to Us
p.
Business coaching from real experience — without politics.
And in the end — the board members themselves grow.

A TAB board meeting is, above all, a confidential space for honest conversation. Nevertheless, it produces something measurable: clarity, accountability, and a concrete plan of action. Because real peers ask the questions your team won't.

Fellowship
Everyone gives
Focus
Right questions
Trust
No politics
Growth
Real results
BEFORE YOU START

Want a glimpse into the
discussion?

This is just an example of a TAB board meeting discussion — business coaching in a unique format: a peer board that digs deep, asks hard questions, and creates real accountability. Moreover, the topic raised in the video — transitioning from a project-based company to a product — is one of the most common challenges CEOs bring to TAB. In fact, this specific dilemma comes up in nearly every business growth phase.

We've protected privacy — however, the spirit of the conversation is authentic.

What You Won't See in the Video
The history and deep familiarity between board members — years of trust built session after session
The continuity — accountability taken in one meeting and reported on in the next
The mutual growth over time — how each board member develops from the support of the others
This is an example of just one discussion. TAB is much more than this — it's the community, the connection, the continuity. In short, to truly understand it? You have to sit in the room.
Example Discussion

Video: The CEO Dilemma — Inside a TAB Board Meeting

In this TAB board meeting, a CEO presents a real business challenge. The board asks clarifying questions, digs deep, and advises from experience. As a result, she leaves with three concrete commitments. That's TAB.
Why join a TAB board? →

Session Topic

What Came Up in the TAB Board Session

9
Board Members
7
Clarifying Questions
7
Perspectives Offered
3
Commitments Made
$40K
Annual Budget
20
Customer Target
Session Summary: In this TAB board meeting, a CEO of an Israeli SaaS company — 8 years in project-based work — presents the challenge of transitioning to a product company. Specifically, the budget stands at $40K/year, with three ready products and a target of 20 customers annually. Seven board members advise: separate branding, hiring one dedicated SaaS sales person for 6 months, focusing on a single product first, leveraging field knowledge, delegating management, testing Freemium, and watching out for cannibalization. Two key insights from this TAB board meeting: The change starts with the CEO herself — and furthermore, delegating management is a prerequisite for any real growth.
The Issue Raised

From Projects to Product

SaaS company — 8 years of projects, 3 products ready
Annual budget: $40K | Target: 20 customers
Prior failure with existing sales rep
The question: hire separately or reshape the current team?
Key Takeaways

2 Insights from the Board

The most critical shift is in me — not in my team. Delegation must come before any growth initiative
Choosing one product is not giving up — it's strategy. Focus is what drives scale
Board Advice

7 Points from the Board

Brand the product as a separate entity — its own name and landing page
Hire one dedicated SaaS sales person — 6-month trial
One product first, not three
"Built by field people, for field people" — your story
Delegate management formally — with written authority
Test Freemium with 20 customers before hiring
Beware of cannibalization — target a different market segment
Commitments to Next Meeting

3 Commitments

1
Written authority handed to the project manager — with real decision-making power
2
Positioning Statement for the chosen product — 5 lines maximum
3
3 customer discovery calls — testing willingness to pay. Data, not gut feeling.
Board Member Profiles

Who's In the Room

Different members, different industries — one facilitator, everyone contributes. Furthermore, each member brings experience no consultant could replicate.

Nir
Nir
TAB Facilitator | NIRMAKO
Business Coaching & Executive Advisory
TAB Facilitator10+ Years
Brings the right questions before he brings answers
RS
Rachel Shapiro
MediCare Plus
Digital Health | SaaS
3 Years in TABFounder
The board gave me the courage to do what I already knew was right
DC
David Cohen
BioShare Israel
Biotech | R&D
6 Years in TABVeteran
TAB saved me from decisions I would have deeply regretted
AL
Amir Levy
TeleStar
Telecom | B2B SaaS
4 Years in TAB
The board made me pause before hiring for the wrong role
JB
Jonathan Barak
GreenBuild
Green Construction | Senior Contractor
5 Years in TABVeteran
Sometimes a board member's question is worth more than any consultant
NP
Nadav Peretz
ProTech Engineering
Engineering | Industrial Infrastructure
2 Years in TAB
I realized my field knowledge is my most valuable asset
MG
Michal Golan
LegalEdge
Legal Technology | LegalTech
3 Years in TAB
TAB taught me that self-management comes before team management
NA
Noa Abraham
EduTech IL
Digital Education | EdTech
4 Years in TABStartup
The board helped me stop falling in love with my own solution too early
RM
Ran Mizrahi
SmartSight Systems
AI | Computer Vision
5 Years in TABVeteran
Years of experience across different sectors — you can't buy that

Ready to Sit
in the Room?

TAB Israel invites CEOs and business owners to join the next board. Therefore, take the first step — it costs nothing and commits you to nothing. First conversation is on us.

Talk to Us

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