What is the ValueBuilder Questionnaire?

The ValueBuilder Questionnaire is the world's leading professional tool for business valuation, comprising 42 focused questions. Furthermore, it is based on research of more than 40,000 businesses and helps business owners understand the true value of their company.

What are the 8 ValueBuilder value drivers?

The 8 value drivers are: Financial Performance, Growth Potential, Switzerland Structure, Valuation Teeter-Totter, Recurring Revenue, Monopoly Control, Customer Satisfaction, and Hub & Spoke. Each one influences the value of a business in the eyes of potential buyers.

How many questions are in the questionnaire?

The questionnaire includes 42 questions in 5 categories: Business and Customers, Team and Workforce, Future Vision and Growth, Advice and Values, and Financial and Operational Data.

What determines company value?

Company value is determined by financial stability, percentage of recurring revenue, level of owner dependency, customer concentration, growth potential, uniqueness and satisfaction. As a result, exceptional businesses reach a value of 7.1 times earnings.

What do I receive after completing the questionnaire?

After completing the questionnaire, the NIRMAKO team will contact you with a detailed personalized report. Moreover, the report explains your strongest value drivers, what to improve first, and how to grow company value over time.

Company valuation

Business Valuation | ValueBuilder Questionnaire | NIRMAKO

NIRMAKO

VALUEBUILDER

Discover the true value of your business

The world's leading professional questionnaire for company valuation. 42 focused questions, 8 value drivers, personalized report.

7.1x

Earnings multiple for top businesses

Critical value drivers

40,000+

Businesses in the research

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Welcome

Professional Business Valuation

Welcome to the world's leading ValueBuilder Questionnaire for company valuation. The questionnaire is based on research of more than 40,000 businesses and helps business owners and CEOs understand the true value of their company and the potential it holds.

What you'll receive upon completion

Detailed analysis of 8 value drivers in your company
Identification of strengths and areas for improvement
Personalized recommendations for growing business value
Professional consultation call with Nir Makovsky, free of charge

Start the Questionnaire →

42 QuestionsAcross 5 professional categories

10-15 MinutesAverage completion time

8 Value DriversBased on international research

Full PrivacyInformation secured, never shared with third parties

40,000+ BusinessesIn the international research database

No CostFree questionnaire and initial consultation

The 8 ValueBuilder Value Drivers

The key factors that determine your business value in the eyes of potential buyers

Financial Performance

Stability and profitability over time

Growth Potential

Ability to expand and develop

Switzerland Structure

Risk diversification and independence

Valuation Teeter-Totter

Cash flow management

Recurring Revenue

Predictable and recurring income

Monopoly Control

Uniqueness and market differentiation

Customer Satisfaction

Customer loyalty and referrals

Hub & Spoke

Operational independence from the owner

The ValueBuilder Questionnaire provides a systematic and practical measure for building sustainable business value. Furthermore, it is based on extensive research of tens of thousands of businesses. Therefore, the questionnaire helps you understand not only the current state of the business, but also what can be improved to increase its future value. For further reading on valuation and the TAB Board, see the TAB Boardroom page.

Start the Questionnaire →

Step 1 of 16 · Personal Details

Respondent Information

So we can send you the personalized report and reach out professionally, please fill in the following details:

Full Name *

Phone *

Email Address *

Company / Organization Name *

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Step 2 of 16 · Business and Customers

Business and Exclusivity

First, we'll examine the nature of the business, the state of the industry, and the exclusivity of what you offer your customers.

Question 1

In one sentence, how would you describe your business to a new acquaintance?

Question 2

Would you say your industry is:

Declining Growing at the pace of the economy Growing slightly faster than the economy Growing much faster than the economy Not sure

Question 3

Which of the following best describes the exclusivity of your business to customers:

We sell a product/service that customers can get from many other suppliers We sell a product/service that customers can get from a few other suppliers We have a niche product/service unique in the market We have a monopoly on the service/product we sell

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Step 3 of 16 · Business and Customers

Market Share and Personalization

Next, we'll examine market share, personal relationships, and the level of customization you provide to customers.

Question 4

Regarding market share for the products/services you sell, you sell to:

Most people who buy what you supply (over 90% market share) More than half the people (over 50% market share) Less than half the people (less than 50% market share) A very small portion (less than 10% market share)

Question 5

Which best describes your personal relationship with your company's customers:

I know every customer by first name and they expect me to intervene personally I know most of my customers by first name I know some of my customers by first name I don't know my customers personally

Question 6

Which best describes the level of personal customization you offer:

A fully customized solution for each customer A basic set that we customize heavily for customers A standard set that we slightly modify for some customers We don't customize products for individual customers

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Step 4 of 16 · Customer Satisfaction

Satisfaction and Referrals

Customer satisfaction and referrals are critical value drivers that impact business worth.

Question 7

Please estimate the percentage of your customers who are very satisfied:

Less than 25% of our customers are very satisfied 25%-50% of our customers are very satisfied 51%-75% of our customers are very satisfied More than 75% of our customers are very satisfied

Question 8

How often do existing customers refer your company:

Always Sometimes Rarely Never

Question 9

In the last 12 months, what portion of your customers complained in writing:

None Less than 1% 1-5% 5-10% More than 10%

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Step 5 of 16 · Business Model

Profit Model and Payments

The business model and payment structure determine the cash-generating capability of the business.

Question 10

Which of the following best describes your business model?

Our profit margins decrease with each new customer Our profit margins stay roughly the same Our profit margins improve slightly with each new customer Our profit margins improve significantly with each new customer

Question 11

How do you typically receive payment from customers?

100% billing after the customer receives what they purchased Down payment upfront, then full balance after delivery Spread evenly over time 100% billing when the customer agrees to buy

Question 12

What percentage of total revenue did your largest customer represent last year?

1-15% 16-25% 26-50% 51%+

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Step 6 of 16 · Risk and Dependency

Risks and Dependencies

The level of dependency on large customers and on the owner significantly impacts company value.

Question 13

Which best describes the potential impact of losing your largest customer:

Hardly any suffering, will survive Will suffer somewhat, but will survive Will suffer significantly, but will survive Will suffer significantly, and will not survive

Question 14

What percentage of your sales/revenue is recurring (subscriptions, maintenance contracts)?

Zero 1-25% 26-50% 51-75% 76-100%

Question 15

What percentage of company revenue is generated personally by you or partners?

Zero 1-25% 26-50% 51-75% 76-100%

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Step 7 of 16 · Talent Management

Replacing Suppliers and Staff

The ease of replacing suppliers and key staff is a strong indicator of organizational resilience.

Question 16

How easy or difficult would it be to replace your most important supplier?

Very easy Quite easy Quite difficult Very difficult Impossible

Question 17

How easy or difficult would it be to replace the people in sales and marketing?

Very easy Quite easy Quite difficult Very difficult Impossible

Question 18

How easy or difficult would it be to replace the people who design and deliver the product/service?

Very easy Quite easy Quite difficult Very difficult Impossible

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Step 8 of 16 · Vision and Growth

Growth Forecast and Scalability

We'll examine your near-term forecast and the scalability of the business.

Question 19

Over the next 12 months, you expect your revenue to be:

Decreasing Staying at the current level Up by up to 10% Up 11-20% Up 21-30% Up by more than 30%

Question 20

Which best describes the potential to sell more to existing customers:

Our customers are pretty saturated — we already sell them everything There are one or two complementary products we can sell There is a reasonable amount of other products and services There are many other complementary products and/or services

Question 21

Supplying five times the current quantity you sell would be:

Impossible Very difficult Quite difficult Quite easy Very easy

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Step 9 of 16 · Vision and Growth

Expansion and Goals

Geographic expansion and strategic goals are important indicators of business potential.

Question 22

Would replicating your business to serve a new geographic area be:

Impossible Very difficult Quite difficult Quite easy Very easy

Question 23

How would your business perform if you were out of operation for 3 months:

Hardly any suffering, will survive Will suffer somewhat, but will survive Will suffer significantly, but will survive Will suffer significantly, and will not survive

Question 24

If you could only achieve one of the following goals in the next 12 months:

Grow total revenue (sales) Grow net profit Become more recognized as an expert in the field

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Step 10 of 16 · Advice and Values

Advice and Wealth

We'll understand your perspective on advice, wealth, and concerns about selling the business.

Question 25

Who would you most likely turn to for advice on building company value:

Accountant Business banker Business broker Business coach Business consultant Close friend or family member Exit planner Fellow entrepreneur Investment advisor Lawyer M&A professional No one

Question 26

Which best describes your definition of someone who is wealthy?

Has enough money to do what they want, when they want A person with at least $10 million in investable assets Has enough saved money to cover their monthly living expenses for the rest of their life

Question 27

Which describes your greatest concern about selling the business:

Not getting the value I think my business is worth Having nothing to do in retirement Disappointing my employees That no one can run things as well as I did That the legacy I built will not continue or will change

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Step 11 of 16 · Advice and Values

Long-term Goals

Long-term goals and the quality of the management team are central pillars in valuation.

Question 28

Which best describes your long-term goal for the business:

Sell my business to a third party Pass my business to my children Pass my business to the next generation of managers Close my business Other

Question 29

Which best describes what you are looking for in an advisor?

Track record of helping fast-growing companies Track record of helping companies in my industry Track record of helping companies in my city

Question 30

Which best describes your management team?

We don't have one We have some senior people who function as informal leaders We have managers responsible for sales/marketing and production of services/products We have a management team in place with a long-term compensation package

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Step 12 of 16 · Financial Data

Profitability and Revenue

Now we'll move to financial data — profit margins, revenue scale, and growth rate.

Question 31

What was your profit margin (pre-tax) in the last completed fiscal year?

We lost money 0-10% 11-20% More than 20%

Question 32

What was the company's annual revenue in USD last year?

Less than $100,000 $100,000 - $500,000 $500,000 - $1,000,000 $1,000,000 - $3,000,000 $3,000,000 - $5,000,000 $5,000,000 - $10,000,000 $10,000,000 - $20,000,000 $20,000,000+

Question 33

Comparing the last fiscal year with the previous year, was your revenue:

Down Stayed at the current level Up to 10% Up 11-20% Up 21-30% Up by more than 30%

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Step 13 of 16 · Financial Data

Financial Records and Cash Flow

The level of financial recordkeeping and cash-flow management impacts transparency and value.

Question 34

Which best describes your approach to financial records?

We give the accountant a pile of receipts and they figure it out We track things ourselves using accounting software We hire an accounting firm to prepare a Notice to Reader report each year We hire an accounting firm to perform an accounting review each year We hire an accounting firm to produce audited financial statements each year

Question 35

What are your typical gross profit margins?

Less than 40% 40%-60% 61-80% More than 80%

Question 36

Which of the following best describes your cash needs:

We need more cash than we generate — regularly raising capital We occasionally need more cash — trying to raise or borrow The business generates surplus cash that we reinvest or save The business generates surplus cash that we distribute to shareholders

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Step 14 of 16 · Influence and Offers

Influence and Historical Profit

We'll summarize social influence, historical profits, and any acquisition offers.

Question 37

Please estimate your influence (social media followers and subscribers):

Zero 0-999 1,000 - 9,999 10,000 - 99,999 100,000+

Question 38

Please estimate the pre-tax profit (or loss) for the last three years (in USD):

Last year ($)

2 years ago ($)

3 years ago ($)

Question 39

Have you received a written offer to buy your business in the past year?

Yes No

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Step 15 of 16 · Summary

Offer Multiple, Industry & Age

Finally, we'll check the offer multiple, industry, and year founded.

Question 40

What multiple of earnings did the offer represent? (if you answered yes)

0x earnings 1x earnings 2x earnings 3x earnings 4x earnings 5x earnings 6x earnings 7x earnings 8x+ earnings

Question 41

Which best describes your industry:

Manufacturing Communications equipment Technology Software Services Retail Healthcare Finance Construction Other

Question 42

In what year did you start your business?

← Previous Finish →

Final Step

Submit the Questionnaire

We are now ready to submit your questionnaire results. You will receive a personalized email report based on the 8 ValueBuilder value drivers.

What happens after submission?

Your results are automatically sent to the NIRMAKO team for professional analysis
Nir Makovsky will contact you within 48 hours
You'll receive a detailed report with the 8 ValueBuilder value drivers
Free initial consultation call with no commitment
Your information is secured and not shared with third parties

← Previous

Company valuation

Discover the true value of your business

Professional Business Valuation

What you'll receive upon completion

The 8 ValueBuilder Value Drivers

Financial Performance

Growth Potential

Switzerland Structure

Valuation Teeter-Totter

Recurring Revenue

Monopoly Control

Customer Satisfaction

Hub & Spoke

Respondent Information

Business and Exclusivity

Market Share and Personalization

Satisfaction and Referrals

Profit Model and Payments

Risks and Dependencies

Replacing Suppliers and Staff

Growth Forecast and Scalability

Expansion and Goals

Advice and Wealth

Long-term Goals

Profitability and Revenue

Financial Records and Cash Flow

Influence and Historical Profit

Offer Multiple, Industry & Age

Submit the Questionnaire

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Company valuation

Professional Business Valuation

What you'll receive upon completion

The 8 ValueBuilder Value Drivers

Financial Performance

Growth Potential

Switzerland Structure

Valuation Teeter-Totter

Recurring Revenue

Monopoly Control

Customer Satisfaction

Hub & Spoke

Respondent Information

Business and Exclusivity

Market Share and Personalization

Satisfaction and Referrals

Profit Model and Payments

Risks and Dependencies

Replacing Suppliers and Staff

Growth Forecast and Scalability

Expansion and Goals

Advice and Wealth

Long-term Goals

Profitability and Revenue

Financial Records and Cash Flow

Influence and Historical Profit

Offer Multiple, Industry & Age

Submit the Questionnaire

Recommended Reading

8 Value Drivers That Affect Business Worth

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Initial Strategic Planning

Growing a Company through TAB Board

Initial Business Diagnostic

Business Coaching to Reach Your Potential

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