Company efficiency- What enables long-distance running is maintaining aerobic fitness. As in sports, aerobic fitness deals with the optimal routing of resources through savings and technique. Both can be produced in training. Many see a company becoming more efficient by way of layoffs, outsourcing employees or cutting expenses. Such moves are sometimes necessary, but in times of crisis it is necessary to strengthen the marketing and sales system. Organizational efficiency requires a holistic view of the entire organization. Organizational efficiency is the planning and implementation of the company’s super strategy in six moves:
1. Objective mapping of the company’s situation – identification of bottlenecks, identification of profitable products along with resource leakage. Subjective channels such as employee satisfaction should also be examined.
2. Financial Planning – If marketing and sales are the oxygen, money is the blood. Mapping of each screw and man hour is required and how much RUNWAY the company has. Here too we will sometimes find that we need to prepare with credit ahead of time.
3. Departmental synchronization – The most important resource in organizations is energy, the fuel that moves the machine. Even before money, it is human capital. A motivated and motivated team will operate at peak power even in situations that require temporary cuts in conditions. In order to harness the team, excellent and high-quality internal organizational communication is needed.
4. Vision and core values – An organizational vision is sometimes perceived as a slogan only. To implement a vision the core values must be defined. Value is a moral code that comes to influence behavior. Here, too, there are ways to unite the needs and desires of employees and management that will enable improved procedures, improved performance and ultimately and most importantly the creation of measurable metrics.
5. Planning – Creating clarity, certainty and independence among all elements of the organization through the creation of a plan of actions. An action plan creates peace and quiet. Every function in the organization knows what it needs to do to advance to the goal.
6. Implementation and Optimization – Imagine you are running without a heart rate monitor. When you see the pulse, you can correct performance while moving. Creating performance metrics sounds trivial, but many times looking at incorrect metrics can produce the opposite. And just like in competitions, you don’t just run for the medal.
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The surest way to business growth in times of crisis is similar to high wire-walk in a circus. It is dangerous, challenging, requires training, must have a safety net and some use a balance bar. This article explains the moves that will take the company to a safe shore.
We all yearn for business success, high return and low risk, but many times low risk, stability and return are not possible together. These significant concepts take on greater significance in times of crisis. During such periods, companies and businesses in the economy can be divided into two: those who reach a crisis in a good state of excess cash flow and those who enter the risk zone.
Most of the solutions that companies take are in the form of credit, re-mapping the area, examining new needs that have emerged, looking at the competitors and changes that suit the current situation. But while we are busy with competitors, there are a host of new solutions born for current needs, and the current or previous terrain map is no longer relevant.
The obvious conclusion is the importance of creating business resilience, however many do not really know how to reach such resilience. The answer is divided into three stages:
core strengthening– As in sports, the core muscles are the key to all. In a business company, the core muscles are customer service: quality of service, customer empowerment, retention, handling consumer complaints, developing and promoting benefits for strategic customers and more.
The company must take care of generating additional income in existing markets while strengthening the marketing and sales system, increasing the budget for marketing and sales, recruiting suitable and high-quality personnel and maintaining strict quality of marketing and sales.
Future business development – opening new markets, and generating revenue from existing products and services in these markets. As we strengthen our core muscles, we must also look to the future. As mentioned today’s solutions will not be relevant maybe another year or after the next crisis. We must engage in research and development of alternatives.
An innivative strategy requires getting out of the box, breaking paradigms, openness and eliminating judgment. This can only exist when there is openness between the company’s management and its employees, listening alongside clarity and a stable situation in the present. But many times there are ideas whose implementation requires resources beyond what is possible and therefore each direction has creative advantages and disadvantages that will contradict each other. Therefore, companies will often prefer to implement strategies in buying and selling, mergers and more.
אשמח לענות על כל שאלה, ניר מקובסקי – ייעוץ עסקי לחברות
מוזמנים ליצור קשר – ניר מקובסקי – מאמן עיסקי מומלץ לעסקים חברות וסטארטאפים
